Texcel Enters New, Brighter Era with Brand Refresh

Texcel Enters New, Brighter Era with Brand Refresh

After 40+ years as a leader in industrial and hydraulic solutions, Texcel is entering a new era with a brand refresh – featuring new colors, updated logos and an overall brighter, stronger look built for what’s next. This evolution brings new energy to the brand customers already know and trust, while preserving the same high-quality expertise and service that defines Texcel.

This brand refresh will be reflected on Texcel’s website, social media platforms, and overall communications. Despite the refreshed visual direction, the core of Texcel remains unchanged: the same trusted people, reliable products, and unwavering commitment to delivering dependable hose, fitting, and fluid-system solutions.

Importantly, despite this refresh, there will be no major changes to any products, points of contact, phone numbers, day-to-day ordering processes or the exceptional levels of service customers have come to expect. Texcel will remain a trusted partner under pressure for industrial hose, flat goods, fluid sealing, and hydraulic products, helping fabricators, distributors, and OEMs maintain their reputations and keep supply chains moving.

"Our customers will work with the same trusted representatives and receive the same exceptional service they've always known," said Jake Walker, CEO.

Texcel’s brand refresh is more than new colors; it reflects our growth, our momentum, and our promise to stay a partner you can count on under pressure.

For any further questions on this new era, customers can reach out to their same representative or customer service contact at Texcel.